As a follow-up to Lindsay's post from yesterday, I thought I'd provide some background and resources for visitors who might like to participate with the QR technology we've recently rolled-out in the galleries. The symbol you see to the below is a QR code, or two-dimensional bar code that contains information. QR codes can be read by most 3G mobile phones with a camera and bar code-reading application. The "QR" stands for "Quick Response," because the information contained in the code can be quickly, easily and reliably accessed in a matter of seconds.
In an attempt to reduce the quantity of printed gallery guides we produce, we've placed several of these codes throughout the museum. Each code contains different information; some access video of artists talking about the piece the visitor is viewing or video of the artist installing the work, some display still images and background information, while others contain short anecdotal text messages about the pieces they are near. 
If you would like to participate with the codes when you visit, you can check to see if your phone is compatible and download a free application prior to arriving at the museum. In some cases, your mobile phone might already have bar code-reading software pre-installed. This website is a great resource and will allow you to search your phone's make and model number.
Our recommended QR reader is the BeeTagg Multicode Reader. BeeTagg Reader is FREE and compatible with over 50 types of mobile phones including major brands such as Apple, Blackberry, HTC, LG, Mio, Motorola, Nokia, Palm, Samsung, Siemens, SonyEricsson and SPV. Download the BeeTagg Reader here, or if you have an iPhone, you can visit the App Store to get the program.
A title card containing a QR code.
For visitors who haven't pre-loaded a reader on their phone or would like to participate once they are already on-site, we've created a simple text message process to facilitate phone compatibility checks and easy reader downloads.
As most things are at the Mattress Factory, this is an experiment. We're looking forward to learning what visitors think of both the codes and the information they contain. We welcome your thoughts and ideas. Feel free to post away in the comments below.
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 | POSTED BY JEFFREY Read All Posts by Jeffrey |
1 comments:
For those of you without a QR reader, the QR code points to this url:
http://tinyurl.com/ThadQR3
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