Showing posts with label MF MARKETING. Show all posts
Showing posts with label MF MARKETING. Show all posts

Friday, May 4, 2012

Paul Nosa: Sewing People's Imagination

A few days ago we received a request from Paul Nosa to hang out here at the museum and "sew people's imagination." We said yes.


Watch this video for some AMAZING backwards writing with thread.

Paul Nosa: sewing people's imagination. "Unexpected visitor at the tea party in the sky."
 
Paul is a sewing artist from Tucson, Arizona. He draws people's imagination with a sewing machine powered by a solar panel and a bicycle electric generator. He's currently on a sewing tour across America facilitating people's creativity and showing them how to make their own alternative energy sources.

Paul Nosa: sewing your dreams five words [or less] at a time. "Swimming through the day."
 
If you can think of a scenario in five words or less, he will sew it on the spot using a bicycle-powered sewing machine. When he isn't using his bicycle, he has some photovoltaic panels to juice up a battery which he can connect to his sewing machine on his distinctively outer space looking "Solar Sewing Rover." You can purchase your custom patch from him and walk away with a one-of-a-kind piece of art and feel great knowing you're supporting this talented artist's trek across the continent. We also have a few cool limited edition Paul Nosa MF totes available in the MF Shop.


Who: Paul Nosa
What: Sewing Artist from Tuscon is stopping by the Mattress Factory during his U.S. tour on his way from New York City to Los Angeles. 
This event is sponsored by the MF Shop.
When: Saturday, May 5, 2012, 11am-4pm
Where: In the Mattress Factory's "Garden" (or in the lobby if rain)

Thursday, September 22, 2011

New BoxSpring Café Hours!


 We are happy to let you know that the BoxSpring Café is now open every day the Museum is open! 
Tuesday - Saturday 11am-4pm and now Sunday 1-4pm!

MF Lynn is ready to tempt you with delicious treats. 
And fruit. But who wants fruit when there are treats around?

The Sunday menu:

Tuesday, August 30, 2011

Hangin' out at Lake Liz for Art Outdoors

Thursday, September 1st, is the final day of Art Outdoors for 2011.

Every Thursday during the summer, the MF Education Department has set up shop in West Park near Lake Elizabeth on the Northside. We've offered a range of different hands-on activities related to the outdoors and art each week. We partnered with Venture Outdoors and Kayak Pittsburgh for this unique program – thanks to them and for everyone involved* in helping provide free weekly programs for all ages. You'll find us under the blue tent next to Kayak Pittsburgh's unmistakable yellow kayaks (and, yes, you can try your hand at paddling on the little lake for free).

The summer has flown by, so if you haven't had a chance to stop by yet, we hope to see you tomorrow (Lake Liz, 4-6pm, free). For encouragement, we leave you with a few photos from this summer's activities, including a photo of our lovely Director of Education, Liz Keller, and Museum Educator, Gian Carlos, making their way to the Lake via the Mattress Factory staff's favorite form of transportation: bicycling!

Liz and Gian in the MF parking lot heading out to Art Outdoors last Thursday

The Aviary makes magic happen for our 2nd annual Art Outdoors dove release

Kayak Pittsburgh is on hand to teach you how to paddle

Don't want to get wet? Head over to the MF art tent and get creative

Nothing like chillin' in a boat in an urban setting

*Mattress Factory Education and Outreach programs are supported by the Allegheny Regional Assets District, the Grable Foundation, and the Pennsylvania Council on the Arts.

Friday, August 19, 2011

David Conrad + Ice Cream = Supporting the MF

Do you like ice cream?
Mmmmm, ice cream. Photo: Mr. T in DC
Do you like handsome men?

Actor and arts supporter David Conrad (We just couldn't resist the pink hearts!)

Do you like supporting the Mattress Factory?

If you answered yes to the above questions, then Saturday, August 27th, will be your lucky day. Through the generosity of Life'sWork / Ben & Jerry's PartnerShop in Squirrel Hill, you will be able to support the Mattress Factory by stopping by the PartnerShop from 12-9pm and purchasing any ice cream deliciousness and presenting the coupon below – 20% of your purchase will benefit the Mattress Factory. For even more sweetness, if you swing by the ice cream shop between the hours of 1 through 5pm, you'll get to meet the charming and dashing (and Mattress Factory board member) David Conrad!

See you next Saturday!

Psst! Want more art and more David Conrad? You'll be able to catch the exhibition he's been working on over in Braddock, The Lost Pittsburgh School.

Friday, June 24, 2011

2011 Garden Party Wrap-Up


2011 Urban Garden Party Photos

Phew. It's been a week since the 2011 Urban Garden Party. We're just now coming down from the adrenaline rush of planning, anticipation, excitement, and good times. We hope those of you who attended had as much fun as we did. Because we did.

I have just one important thing to say: Thank you.

Our new boyfriends and favorite iPad DJs, AndrewAndrew

Each year, we are floored (and humbled) by the amount of support and interest the Garden Party receives. From national sponsors to tweets, our supporters have come through again to make this Garden Party our most successful to date! The event sold out and we raised more than $215,000 to support future exhibitions, education and community programs, and museum operations.

Here are a few places we were spotted after the big bash:
WPXI-TV's coverage on Seen and Be Seen
Fantastic detail shots by the talented Rob de la Cretaz
Marylynn Uricchio's Seen article for the Post-Gazette
Jo Ellen Smith shares her mad camera skillz
Kate Guerriero's Fanfare article for the Tribune-Review
Photos by the always amazing John Altdorfer on our own Mattress Factory Flickr set
Andrea Laurion shares her view of the party through dizzy photos
From our secret live streaming photo set at the party where guests uploaded their photo and instantly saw themselves on the big screen

There was a lot of buzz before the event, too:
We mustn't forget the hilarious craigslist ticket scalping and the awesome Tom Hughes' witty response
Pop City had the Garden Party as their Pick of the Week
Steeltown Anthem's creative Mundania Horvath blogs two days before the event
Lindsay Patross of I Heart Pgh wrote a great lead-up blog post on the Garden Party and the Community Garden Party – which had a record attendance of 500 people!

Again, thanks to each and every one of you for helping last Friday's event be the most successful Garden Party we've ever had!

Lindsay POSTED BY LINDSAY
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Friday, April 29, 2011

SARAH PIERCE NEEDS YOU!

Sarah Pierce is an artist based in Dublin, who is making a newly commissioned work at the Mattress Factory for the show Neighbo(u)rhood. Her focus is the University of Pittsburgh campus. She is interested places where students gather, in various registers of "organization" from classroom learning, to political demonstrations, to student government, to campus clubs.

As part of this new work, Pierce is producing a new performance that will take place during the opening of the exhibition on May 13, 2011 from 6 - 8 p.m. She has collected various quotes from student protests and the Black Action Society dating back to 1959-1969, as well as recent ones from studio art classes and student senate meetings recorded in April 2011. These quotes will be incorporated into the performance, along with a series of simple 'gestures' performed by a group of 8-12 volunteers.

It's time to sign up to become a part of the art!

If you are interested in participating as a volunteer for the performance (any and all are welcome), please contact Lindsay at the Mattress Factory at lindsay [at] mattress [dot] org or post a comment below.

TIME COMMITMENT: Volunteers are asked participate in a closed workshop on Thursday, May 12 from 6 - 8 pm at the Mattress Factory, with Pierce to develop / rehearse the performance. There will be a short 'rehearsal' on May 13 at 6 pm, and the performance is at the Mattress Factory during the opening reception of Neighbo(u)rhood on May 13 from 6 - 8 pm.

No performance, drama, or dance experience required. All are welcome to volunteer, age 18 and older please.

Friday, March 11, 2011

DESIGN OUR NEXT T-SHIRT!

Because a picture is worth a thousand words, we want your design on a t-shirt to explain to the world how the Mattress Factory is literally a museum where we exhibit "art you can get into!"

Nathan Hall, ex-MFer, is currently busy making beautiful music in Iceland
where he proudly sports his MF t-shirt

The winner of the contest will receive two free general tickets to our 2011 Urban Garden Party on Friday, June 17th! The winner's design will be featured in the MF Shop and online at www.mfshop.org. Once the shirt is manufactured, the winner will also receive one free fabric edition of their own winning design and bragging rights.

Your rad t-shirt design could be featured in our MF Shop

Guidelines:
• Use "art you can get into" as the tag-line or inspiration
• All designs must be completed and submitted to shop [at] mattress [dot] org no later than Friday, April 15, 2011 (happy tax day!)
• Complete all requested information (name, address, email, phone & design as described in the tiny print below)

Tiny print stuff:
The contest begins March 11th, 2011 and ends April 15th, 2011. By submitting an entry, each contestant agrees to the rules of the contest and states they are at least 18 years old.
How to enter:
• Graphics and general silhouette (i.e., a representation of how it'll look on a person) for the t-shirt, submitted along with your name, mailing address, email, and phone number.
• All designs to be submitted as .ai format for the design and any image format (e.g., jpg, pdf, gif) for the general silhouette.
• Email your final design (up to 10MB) to shop [at] mattress [dot] org.
• Judging will be conducted by the MF staff and directors, based on originality and creativity
• The winner of the contest will receive two free regular tickets to the Mattress Factory 2011 Urban Garden Party on Friday, June 17th, 2011.
• The winner's design will be featured in the MF Shop and online at www.shop.org. Once the t-shirt is manufactured, the winner will receive one free fabric edition of their own design.

Friday, March 26, 2010

Why I like Wednesday Staff Meetings

Lesley Williamson is a guest blogger. While completing a Master of Arts Management degree at Carnegie Mellon University, she is interning in the Mattress Factory's marketing department and will be posting here regularly through May. Lesley and her husband David Coester, a classical guitarist, make their home in Dunkirk, NY where they occasionally share custody of two small brown geriatric border terrier dogs. (It's a long story.)

Most people don’t normally look forward to staff meetings. But I have secretly enjoyed them at the Mattress Factory. You can learn a lot about an organization’s culture while sitting around the boardroom table.

There are two main reasons why I like these meetings. First, we’re always well fed. (Very important!) Pastries and fruit and frequent birthday cakes come spilling out of the galley kitchen around the corner. Mimosas made an appearance a while back. I can’t remember the occasion. I’m sure there was one.

Second, and not surprisingly, Mattress Factory staff meetings reflect the habit of creativity and collaboration that defines the museum. Of course there are the perfunctory updates on installations, future exhibitions, and numbers of tours and workshops offered.

But it’s also apparent that everyone is thinking about art all the time. A few weeks ago Lindsay presented a bold, brilliant marketing idea concerning a future installation that would involve painting the entire roof. (Everyone volunteered.) This morning Nathan announced that his original orchestral composition was having its premiere in Oakland later in the week. He had tickets for sale.

This morning's meeting also included a lively discussion about Brian Griffiths’ The Body and Ground (or Your Lovely Smile), a giant, orange, tent-like tethered bear head that fills the entire first room of the gallery at 1414 Monterey Street where Nothing is impossible opened last Friday. There have already been tours in the gallery, and there seemed to be a lack of clarity about how the piece should be interpreted by the guide.

Under-caffeinated, Liz, Education Programs Coordinator, said that she struggled to get a straight answer out of Brian before the end of his two-month residency. He said one thing. The curator Georgina Jackson said something else. The tour guide seemed suspicious and wasn’t warming up to the piece.

Comments and questions came rapid-fire. “I heard someone at the opening say it looked like a giant gas mask.” “Did Brian explain why the bear was tethered?” “My three year-old is convinced it’s a mouse.” “Why a bear and not some other animal?” “Is that really tent material?” “I thought there was something subterranean about it, with that decapitated head above ground.”

What I most loved about this conversation was how candid and honest it was. There was an implicit understanding that it was perfectly ok to have questions. That it was ok not to “get it.” Cross another silly stereotype off my list: people who work at art museums don’t always understand the art. Fancy that! It’s perfectly alright to be confused. I’m sure you can relate.

But Anna, Director of Education, raised a great question: whose explanation of the piece does the museum use – the artist’s or the curator’s? Sharing and interpreting works of art is one of the fundamental missions of any art museum. If there is no clarity around this point, the museum risks misrepresenting the work and misinforming the public. In the end, the answer was “both”.

Did you come to the opening? What do you think about The Body and Ground (or Your Lovely Smile)? Let us know your thoughts in the comment box below.

Tuesday, October 27, 2009

Give Twice this Holiday Season


This is the first post from Catena Bergevin, Director of Operations here at the Mattress Factory. Catena has worked for the museum for more than 5 years and is responsible for making sure everything here at the MF runs smoothly. She is also dedicated to ensuring the sustainability of the Mattress Factory's earned income lines of business, which include museum admissions & membership, the MF Shop & BoxSpring Café and facilities rentals.

Hello MF Blog readers! For my first blog post, I thought I'd focus on the amazing mission and people that make the Mattress Factory run smoothly each day. I'd also like to highlight some special initiatives we have cooking for the holiday season. I know, I can't believe the holidays are right around the corner either! Where did the time go?

Certainly, the holiday season fills each of us with a renewed "spirit of giving." Well, that is a year-round mantra here at the the Mattress Factory. During the almost half-dozen years I've been working here, I have seen MF staff go far beyond what is written in their job description. From visitor services staff to building maintenance, each face of the MF believes strongly in our mission and works diligently to support the art. Many of our staff members are artists themselves or volunteer for other arts organizations. They truly bring the spirit of giving an inspirational meaning.

Did you know that museum visitors and our friends from afar can also give back to the MF in a variety of ways? This might surprise you, but the museum relies heavily on earned money (i.e. paid admissions, shop and cafe revenue, membership, etc.). Approximately 30% of the MF's operating budget comes from earned income. My passion here has always involved finding ways to realize the museum's earning potential. (Not to mention that I absolutely adore retail!) In 2005 we opened the MF Shop and in 2006 the Boxspring Café. We also expanded our facility rental business with the addition of a full time Event Coordinator.

So this holiday season, we're launching the GIVE TWICE initiative. Each and every purchase, not only gets you something truly awesome (and by awesome, we mean MF awesome), but it also helps the Mattress Factory provide artists-in-residence with unparalleled support in creating new installations at the museum. So whether it is a new MF logo shirt, a green membership, a cup of soup, or a place to hold your next cocktail party, please consider supporting the Mattress Factory with your purchasing this holiday season!

SHOP + EAT + JOIN + CELEBRATE = ART!

Catena POSTED BY CATENA
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Monday, November 10, 2008

QR Codes - Yay or Nay?

As a marketing/PR professional at an arts non-profit, I'm constantly looking for ways to tailor the MF message so it stands apart the vast information overload we are all bombarded with on a daily basis. This week, for the first time, the Mattress Factory will run an advertisement that features a QR (quick response) Code. An image of the ad (Pittsburgh City Paper - 11/12) is below:

MF Ad w/ QR Code

Basically, mobile phone users take a picture of the code with their QR reader-equipped mobile device. The data contained in the code (URL, SMS, etc.) is then read and the specified action is performed by the device. In our case, when someone grabs a photo of our QR Code, they will be directed to a MF URL in their phone's web browser.

A nice explanation of QR Codes from Wikipedia:
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.
I'm curious to see the traffic stats for this QR'd URL after this ad hits on Wednesday. Obviously, QR Codes do not enjoy the level of popularity here in the states that they currently do in other countries. I'm interested to hear your thoughts about whether or not you think QR Codes have the potential to take-off here in the U.S., where they're still largely an unexplored technology. And do you think it's important, especially for non-profits, to be at the leading edge of these emerging technologies? Feel free to email me, leave a comment here on the blog, or track me down on Twitter.

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Posted by JEFFREY
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