Wednesday, May 12, 2010

Be Bold. Take Risks.


I think Barbara Luderowski and Michael Olijnyk should write a business book. I know they would laugh at the thought, but I’m being sincere.

For the past couple of weeks I’ve been immersed in watching and transcribing individual oral history videos of Barbara and Michael in which they discuss their early childhoods, their first experiences with art, and eventually the origins and the early years of the Mattress Factory.

They each speak eloquently about wanting to create a place that was intellectually stimulating and supportive of artists, a place that would incorporate all artistic disciplines by focusing on installation. There was never a master plan. The place grew “organically” (as Michael described) – both physically and organizationally. They slowly purchased and renovated nearby buildings for gallery and artist apartment space. They developed education programs, added a cafĂ©, and began developing digital media initiatives.

They grew by capitalizing on opportunity. They tried to make intelligent decisions. They learned to avoid easy money when it did not align with their core mission. They took chances. During one interview, Barbara recounts how the museum’s relationship with James Turrell began. He was already a well-established artist by the early 1980s, but Barbara and Michael approached him anyway, drove to New York City and boldly invited him to the museum while sharing a cab ride.

The museum grew by experimenting. This is what artists do. But normally they do it in the privacy of their studios. Here, the Mattress Factory does it publicly as an organization in a very transparent way. They’re willing to try to new things. Good ideas are acted upon more quickly in part because there are fewer barriers. “Go for it!” Barbara would say.

It’s no wonder then that the museum was the first in the U.S. to utilize QR code technology as a visitor engagement tool in its galleries. Jeffrey then shared the easy-to-use and free technology in a September, 2009 blog. Or that the Mattress Factory was the first museum in the country to offer an entirely paperless “green” membership. These are just two examples of staff-generated ideas that were acted upon and which now serve to distinguish the museum.

This is not the world I had come from. Originally, I thought I would write this final blog about how the Mattress Factory ruined me. How my first few weeks here felt like a recovery program from the years I had spent at an old, large, cultural not-for-profit with a traditional top-down management style. In January when I first spoke with Jeffrey and talked myself into working for him (I am sure that’s what happened), I remember telling him that I was “ready for lean and mean.” And that’s exactly what I got.

The Mattress Factory operates with just 12 full-time employees – a talented, creative, multi-tasking, collaborative group of people. Many are artists themselves. The organizational structure is extremely horizontal. Of course everyone knows that the buck stops with Barbara and Michael, but otherwise there is no hierarchy. Bureaucracy is almost nonexistent.

The fundamental characteristics of the museum struck me right away. Frankly, it took some getting used to. And now I’m ruined. At least that’s what I was going to write about. But then I learned that the museum has always been this way. It’s how the place started, and in that respect, not much has changed.

From a business perspective, I think these are all reasons why the museum has been so successful. People want to be a part of something exciting. The uniqueness of the work and the process of discovery – for the artist, the museum go-er, and for the organization itself – are the museum’s most compelling features. You never know what you’re going to get, but you know it’s going to be something you’ve never experienced before.

One last quick story. As the last vestiges of the February snowpocalypse began to recede, Michael popped in on his usual rounds and asked, “Has anyone noticed that big mound of grey snow on the corner?” Snow was all anyone had been looking at for months, but no one in the office seemed to know what he was talking about. Something was brewing. “I think we should do something with it,” he said.

Over the course of the next two hours Michael made art out of the last remaining, stubborn, grit-covered pile of snow in the neighborhood, conveniently located at the well-traveled intersection near the Annex Gallery. An eternal optimist with a little streak of devilishness, Michael wanted to send a message of hope to the community that Spring was on its way.

As my time at the museum comes to an end, these are the memories I will take with me. And I leave reassured that a vibrant arts organization can thrive – not by mimicking the for-profit business world and organizational structures but by capitalizing on the creativity and flexibility that come naturally to artists. Be bold. Take risks.

Thank you Mattress Factory!

Lesley Williamson is a guest blogger. While completing a Master of Arts Management degree at Carnegie Mellon University, she is interning in the Mattress Factory's marketing department and will be posting here regularly through May. Lesley and her husband David Coester, a classical guitarist, make their home in Dunkirk, NY where they occasionally share custody of two small brown geriatric border terrier dogs. (It's a long story.)



Retweet This Post!

1 comment:

Lindsay said...

I miss you already, Lesley!